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Title: AARP Convention
Summary: AARP (formally American Association of Retired Persons) needed a fun way to spruce up their otherwise uneventful conference.
The theme chosen, "Road Ahead", extended throughout all signage and collateral, portraying travel and the experiences encountered. Break-out room signage depicted Rollercoasters, the beach, etc., while name badges humorously asked where you were from and how you got there (whether it be car, plane or UFO).
Collateral included all signage, name badges, travel sticker favors, stage design, and "map" schedule. |